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About Us
Notions Group is a dynamic group of companies innovating, manufacturing
Marketing and distributing brands that our consumers have grown to love. Headquartered in the ever-changing city of Dubai, we focus on building confectionary, date and snack brands that reflect both heritage and modernity. The journey started in 1992 when our CEO, Fawaz Masri created Dubai’s original guilt-free Chocodate, which has become the chosen healthy & delicious treat for enlightened consumers globally. Since then it has been a continuous journey of successful innovations one after the other.
Leadership Team
Fawaz MasriFounder & CEO
Razan MasriChief Business Development
Officer Notions Global
Officer Notions Global
Omar MasriChief Operating Officer
Notions Global
Notions Global
Hazem MasriOperations Manager
Snacks Division
Snacks Division
Our JourneyTradition and Modernity combined
1991
Journey startedThe journey started in 1991 when our CEO, Fawaz Masri founded La Ronda Chocolate factory.1992
1st ever ChocodateA unique delicacy was invented for the very first time by inserting an Almond inside a date and enrobing with belgian chocolate by Mr Fawaz Masri himself1993
Dubai Duty FreeChocodate became an instant success and was recognised by tourists from around the world as a part of Dubai itself 1996
ExportThe demand for chocodate grew with the flow of tourists. Starting with 1 country at a time, Notions grew its presence to 50+ countries2023
The confectionary and snacks expertNotions Group with its experience over the years stands tall as an expert in Confectionary and Snacks with the capability to produce multiple categories.Group of Companies
Star Food industry, established in 1990, produces diverse and tasty chips and safe snack food. The fully automated production process, from raw material input to final packaging, operates without any physical human contact.
Notions Trading KSA is responsible for the distribution of all La Ronda and SFI products In Saudi Arabia With a tem of 93+ professionals and a sizeable fleet, Notions Trading covers 1000+Direct doors in 16+ cities across KSA.
Notions Manufacturing is a chocolate manufacturing concern in Dubai. It a specialized unit that produces gourmet chocolates and Malban. Notions manufacturing is a state of the art manufacturing unit which has the capability of customizing the products according to customer needs.
La Ronda Emirates LLC, a highly diversified Chocolate and Chocodate manufacturing company based in Dubai which established in 1991. It’s using state of the art of one shot molding machine. The factory is comprised of the Chocolate and Chocodate processing plant, with a total processing capacity of 183mt per Annum with product size of 10 to 16gms. La Ronda Emirates is an ISO and HACCP certified company.
Notions Trading UAE is the distribution arm of notions group. With a fleet of 11+ delivery vehicles, dedicated sales team comprising of salesman, supervisors and merchandisers, Notions Trading distributes to all the major channels in UAE
Notions Global is an entity that is responsible for exports of all Notion Group Brands around the world. The company boasts a presence of more than 50 countries world wide.
Vision
"To become a global symbol of innovation and quality in the confectionery, date, and snack industry, merging tradition with modernity, and crafting products that inspire delight and wellness. Our vision is to make Notions' offerings a preferred choice worldwide, reflecting our commitment to excellence, community, and sustainability."
Mission
"At Notions Group, we are dedicated to creating and nurturing brands that resonate with both heritage and contemporaneity. Driven by a passion for excellence and a strong family ethos, our mission is to produce guilt-free and delicious treats that cater to enlightened consumers across the globe. We strive to foster creativity and satisfaction within our team, build trust with our customers, and contribute positively to the community, all while honoring the values handed down from our ancestors."
Reason and Passion
Driven by passion and guided by reason, we at Notions invest our hearts and minds in every aspect of our business. This dedication ensures optimal results. The love we hold for our brands, products, customers, and team fuels our drive, and our rational approach ensures our success.
Tradition and Modernity
Our products are inspired by ancestral values while embracing future innovations. Notions specializes in taking time-honored practices and infusing them with contemporary flair. By honoring what has been proven over time and enhancing it with modern twists, we create signature offerings.
Family and Community
Notions operates as a family-run enterprise, maintaining family values at its core, all to benefit the community we serve. We consider our team a family, each member playing a vital role. Through trust, stability, creativity, and spontaneity, we foster a motivating environment.
Vision and Focus
While our vision spans wide, our focus remains sharply defined. Our shared ambition is to make Notions' products a global favorite. Though our goals are expansive, our path is carefully chosen, allowing us to be something unique to those we serve rather than attempting to be all things to all people.
Excellence and Satisfaction
The pursuit of excellence at Notions begins with employee satisfaction. We believe that exceptional outcomes are born from content and fulfilled team members. To this end, we maintain open lines of communication between management and staff, fostering growth through continuous education and training.